Demographics of book buyers

On the upside, e books are helping to offset this trend. Looking specifically at the selfhelp category, we find the following. While collecting demographics for the surrounding resident market is a straightforward process, visitors can come from a wide area. In our exploration of demographics, buying habits, and awareness we find that not all book buyers are created equalbuyers of each genre have their own own distinct patterns and habits. Notable trends from 2012 include ecommerce taking the lead as the largest channel for book sales, growth in the ebooks category, and paperbacks remaining the most popular format for readers. Nerad, executive editorial director and market analyst for kelley blue book and. Lasauvage was known as one of the few frenchspeaking towns citation needed in an otherwise luxembourgishspeaking country.

In the demographic group of 18 to 34yearolds who buy books, 37 percent prefer to buy them from independent bookstore. These demographic changes aside, the general profile of romance fans in the u. Find your readers with ten key factors to determine target demographics. When asked pew asked people if theyd read a book over the past year, there were clear demographic differences in the responses. The book buyers mailing list offers sophisticated, indepth quality data for all of your prospecting needs. In the mysterydetective category, women and older buyers are even more highly represented.

The 3554 year old demographic makes up the highest percentage of homebuyers, jumping by 20. The demographic breakdowns can be seen in the chart above, while the. However, its the demographics of book buyers that make the report an essential read for any book industry maven. Once the books became wildly popular, all ages loved the book but the target was for a specific age group. Sure, amazon tells you how many books you sold in the us, but that is a massive area.

The survey, conducted and analyzed between abas fifth winter. Bowker studies the demographics behind the international phenomenon. Selling online in luxembourg international ecommerce. The most likely book readers in the united states are highschool students, collegeage adults and people in their 30s, with ebook use highest. The year 2008 marks the beginning of the baby boomer retirement avalanche just as the different demographics in advanced and most developing countries are becoming more pronounced. Discover all relevant statistics and facts on the u. What kind of income level will your reader be at when they want to buy this book. Governments, corporations and nongovernment organizations use demographics to. As of november 2019, chinas population stands at 1. Luxembourg is a developed country, with an advanced economy and one of the worlds highest gdp ppp per capita. Trends in consumer book buying infographic news for authors.

Germannut submitted on 1142007auto spies photos timestamp. It is obvious that significant research went in to this book. These sellers are looking to get the attention of 168 million active buyers who spend an average of 6 minutes, 10 seconds on the site. During the past forty years very little of value has come out of economic studies using age demographics. The goal of the study was to define the attitudes, drivers, behaviors and demographic profiles of childrens book consumers in the u. What is a good demographic of people to target for a self. Todays demographic facts show that times are changing and theyre changing very rapidly. Aug 06, 20 the insights into where book buyers are spending come from the 20 u. Book buying and reading demographics journey to selfpublishing. Posted on may 22, 2012 by sandra beckwith 19 comments while looking for information on how people decide what books to buy, i found a helpful powerpoint presentation from bowker that summarizes research from the first quarter of 2011. Book buying and reading demographics journey to self. The people with the most money bought the least amount of books. Domestic manufacturers have recently introduced some exciting new products that are catching the eye of many consumers, said jack r. Very insightful book that explains demographic trends in a way that most people can understand, but is also sophisticated enough for investors looking for tips on what the future will bring.

Only 23% of e book readers overall read on a tablet. Sep 04, 2010 however, its the demographics of book buyers that make the report an essential read for any book industry maven. The first quarter of 20 shows more women and older consumers buying books, continued growth for ebooks, and more ipads being used for ebook downloads. At the new york comic con insider sessions powered by icv2, kristen mclean of npd bookscan broke out some demographic data, based on a 72,000person book buying consumer panel, about who is buying graphic novels, what they are buying, and where they are buying them. Targets selection of both trade fiction and nonfiction, plus a smattering of mass market. Demographics of type 2 diabetes what are demographics. Which demographics are able to go the extra mile when it comes to purchasing a car. For example, more than 40% of americans over the age of purchased a book in 2009 and the average age of the american book buyer is 42. Demographic definition of demographic by merriamwebster. On a gender basis, women are the more avid book readers, per the study, being % more likely than men to have read a book in the prior 12 months 77% vs. A weakened economy, declining numbers of book buyers and the acceleration of ebooks seemingly combined to make 2010 one of the most challenging ever for the u.

This is awfully frustrating, as it makes it impossible to formulate a sensible marketing plan when you have no idea about who or what your potential market is, or where your potential book buyers come from. More importantly, what price point will your customers be willing to spend on your product. For all genres, not just mystery, women continue to buy the majority of books, but mens share of books is higher in dollars than in units. In the past, the 3544 age demographic was the most likely to be a car buyer. A snapshot of reading in america in 20 pew research center. The report was based on demographic, lifestyle, and purchase data from epsilons agility audience platform as well as data from a survey of more than 3,000 consumers. How demographics are changing the global economy and our world magnus, george on. For instance, adults with a high school diploma or less are far more likely than those with a bachelors or advanced degree to report not reading books in any format in the 12 months before the survey 44% vs.

Here are some of the key insights from the report, which was based on a range of sources, including u. Understanding the most valuable us childrens book consumers 2015 report is the first segmentation study to comprehensively examine the different types of buying families in the u. Is the average age of comic book readers increasing. Baby boomers and matures people over 45 purchase over half of all books bought. Selling on the luxembourg ecommerce market is a great option to grow your online business. Several demographic traits correlate with nonbook reading, pew research center surveys have found. Why reader demographics are critical for book discovery author. Almost 3 in 4 adults say they had read a book in the 12 months prior to the survey, with printed books continuing read more. During a recent industry event at random house, carl kulo of bowker market research shared highlights from their 20 u. Demographics of selfhelp book buyers in our exploration of demographics, buying habits, and awareness we find that not all book buyers are created equalbuyers of each genre have their own own distinct patterns and habits. The percentage of american adults who read books has remained. New report on book consumer demographics and buying behaviors.

Its not really about attracting a demographic or a perfect audience as much as it is about sharing something that you are rea. National association of realtors 2018 profile of home buyers. The average age of todays book reader is 44, but 50 is the average age of the most frequent book buyer. New survey of bookbuying behavior provides good news for.

Bowker and publishers weekly released the 20102011 u. Surfing through category demographics, we were surprised to see the significantly higher level of education among consumers who purchased a photo book in 2011, compared to the lower average for technology as a whole. In these instances, gis can be used to profile demographics of the nonlocal market. What she is seeing is a young marketbut only in certain sectors. Why reader demographics are critical for book discovery. Bowker studies demographics behind 50 shades of grey. How to research your potential book buyers and readers. According to a new study, fully 55% of buyers of works that publishers designate for kids aged 12 to 17. The book covered the 2010 slaying of atlanta executive rusty sneiderman, and the podcast will include new developments in the case. While it is mostly believed that book reading is a vanishing pastime, particularly among millennials, surveys among consumers in the u. Understanding demographics allows you to better market your product to a greater audience, and sell similar products better. The longterm trend of consumers buying more books on impulse at bricksandmortar stores than at online retailers continued in 2012, according to bowkers 20 u. Obtaining and analyzing demographics for every area that produced a visitor is unrealistic using traditional methods. An important disparity that the data reveal, said mckeown, was the difference between how positively avid book buyers view indies, and how often they actually shop there.

Several demographic traits correlate with non book reading, pew research center surveys have found. The demographics and motivations of amazon shoppers. The highlyanticipated dodge charger is making waves among buyers in many different demographics. Nine percent of readers said they read books in all three formats. However, as tablet and ereader ownership levels have risen over the past few years, these devices have become more prominent in the ereading landscape. Information is culled from the bowker market research consumer panel of almost 70,000 americans who bought books of any format and from any source in 2012 and reveals another pivotal year in the evolution of the book. Spotlight on bookbuying behavior publishers weekly. Jan 24, 2011 target keeps book buyers in its sights. Do you have any information about the demographics of book buyers, by age and genre of book.

Apr 04, 2018 specifically, the demographics and spending habits of the group vary significantly from how theyre often portrayed. Oct 20, 2017 icv2 has reported from the new york comic con insider sessions it sponsored at the recent show, and specifically on kristen mclean of npd bookscans break down of modern comic book buying. There are 168 million active buyers on ebay right now. Customers with a college degree make up 57% of the book buying market and spend twice as much as other customers, with those holding a graduate degree spending 156% more than the national average on books. The key to book discovery is knowing your reader demographics, and. Trends in consumer book buying infographic news for. The report shares insight into buying trends from 2012, as well as the first quarter of 20. New providence, nj november 29, 2012 as it turns out, the notion that readers of the 50 shades trilogy are moms filling wait time while their kids finish sports or music practice isnt entirely accurate. The more comic book buyers we have out there, the better off the industry as a whole would be. This number is not set in stone as it is always changing. Finding the common threads between your book s and your book buying audience is the basis of target marketing for authors. This term is used especially in marketing to talk about the groups of people who buy a particular product when we look at the demographics of book buyers and project forward the changes in these groups, there is room for growth.

The demographics of china demonstrate a large population with a relatively small youth component, partially a result of chinas onechild policy. Some of course are more valid than others are for authors but you will find that all do play a role in targeting a reading audience. The report includes detailed demographic reporting on each of the four identified segments across each of the age groups, including household demographics, parental activities and attitudes, child activities and attitudes, book buying behaviors and channels, as well as genre preferences. Demographics affect all marketers as not one sector of your economy regardless in what country you live. In the future, demographics may alter food trends in yet different directions. The largest demographics for book buyers are as follows. With an area of 998 square miles 2,586 square kilometers, making the population density 605. A collection of book and reading statistics about how much time people spend reading globally, the benefits of books, kids and reading, and. The share among respondents between 50 and 64 years old stood at 70 percent.

Unlike many german alternatives to place names in luxembourg, lasauvages german equivalent, rohrbach, has been littleused because of. Shes spoken at events like geek girl con, new york comic con, and comic book city con, wants to get a batwoman tattoo and write a graphic novel, and one of her canine teeth is in backwards. This remarkable book details tyler s life with autism while encouraging others to overcome their own challenges and accomplish their dreams. The consumer records in this list are regularly qualified and all postal records are usps certified to increase our clients campaign success. Demographics is the study of a population based on factors such as age, race and sex, among others. Jan 16, 2014 a majority of print readers read only in that format, although 35% of print book readers also read an e book and 17% listened to an audiobook.

If over time i mean generations the age demographics of the ebook market come to match the current current printbook age demographic, then its fair to. Why you shouldnt judge childrens book buyers by their. Nonhispanic whites 76% outpace nonhispanic blacks 69% and hispanics 58% in bookreading incidence, while theres a clear age trend in play. The manufactured housing survey mhs is sponsored by the department of housing and urban development and collected by the census bureau, and provides data on shipments, prices and characteristics of new manufactured housing. The huge difference between what men and women read. Jan 10, 2015 in order to write a selfhelp book of any value, you must have something that you are passionate and enthusiastic about. Apr 24, 2018 meanwhile, 35 and under buyers are dropping, falling to 33. Sep 29, 2019 demographics is the study of a population based on factors such as age, race and sex, among others.

Jan 16, 2019 how many books are published and sold annually. Percentage of total comic book sales for marvel comics 39. Sep 26, 2019 istock by getty images roughly a quarter of u. About 73 percent of the respondents aged between 30 to 49 years old said they read at least one book in the last 12 months.

Oct 02, 2018 book discovery depends on not just getting your book out there, but getting it in front of the right people. In order to write a selfhelp book of any value, you must have something that you are passionate and enthusiastic about. Surprise, surpriseevery single demographic still reads print books. The report reveals income levels, age, generation and more. Overall, about half 52% of readers only read a print book, 4% only read an e book, and just 2% only listened to an audiobook. Find your readers with ten key factors to determine target. Evolving consumer demographics regardless of where you live, demographics are changing and must be a factor in your planning on how to tackle the marketplace. Governments, corporations and nongovernment organizations use demographics to learn more about. Romance book buyers are still more likely to be female than buyers of fiction overall, but with more attention than ever directed to the genreespecially given all the media coverage of fifty shades of greymore men are coming into the fold. Luxembourg is the 167th largest country in the world by land and the 169th largest by population. Check out facts, figures and trends for the luxembourg market, including online sales tips and data about top ecommerce platforms, product categories and payment methods in luxembourg. A majority of e book readers say they read e books on an ereader or tablet, and fewer do any e book reading on a desktop or laptop computer. In fact, the percentage of people who only read ebooks is in the single digits.

New report on book consumer demographics and buying. Forbes does a comparison of luxury brand demographics. In firstquarter 2014, men accounted for 15% of romance books purchased, compared with 12% in 20. Foreigners account for nearly half of luxembourgs population. The profile data can include a combination of factors, including demographics, psychographics, vehicle uses, attitudes toward technology, etc. Nov 10, 2016 the importance of demography lies in its contribution to helping government and society better prepare to deal for the issues and demands of population growth, aging and migration.